If the person took the exact same amount of time, but the email showed up in your inbox six hours later, or even the next day, you'd think they'd put more thought into it.
But your first reaction is going to be: wow, they didn't really think about that enough. Ten minutes is a decent amount of time to think about something small, do some quick research, and write back (especially if you follow my five-minute email rule). Imagine you send someone an email asking their opinion on something small, and 10 minutes later, you have a response with their opinion. The recipient might think that I always work at that time, which sets a bad precedent, leading them to expect responses from me at all hours. Which is clearly what's happening if I'm online at 9 p.m. No one wants to picture a semi-stranger working on their couch in their pajamas with Survivor reruns on in the background. It could make people think my company isn't a good place to work (which is the opposite of the point I'm working those hours because of Zapier's flexible work policies). And if people know where I'm located, that's not always great. (The joys of flexible work hours.) That means that sometimes I'm sending emails at 9 p.m. I often time shift, working an hour at night, for example, because I went to my kid's school sing-along during the day or just decided I needed a long break for an iced mocha. You have a deadline: that email will send at the scheduled time unless you actively change it. The difference between this tactic and just "sleeping on it" or writing it as a draft is that it feels more like a real decision. You'll either feel a sense of relief or a sense of dread. To help you get clarity, respond to the email (either yes or no-doesn't matter), and click Schedule send. Let's say you're not sure if you want to speak at a webinar that someone asked you to do. The moment the coin lands-regardless of how it lands-your gut will tell you which outcome you'd been hoping for.Ĭlicking Send on an email has the same effect. (Did I invent this phenomenon? I hope so.) You can't decide about something, so you flip a coin. If you change your mind about an email, just go into the email (via the Scheduled folder), and click Cancel send.īut it also works for bigger picture things.
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